Case Study 

When it comes to corporate career sites and vendors, many HR and Talent Acquisition specialists know the struggle of not having control over their employment brand. When Frontdoor first came to Recruit Rooster for help, their site had no SEO power since it was not built on a domain that they owned. In addition, their previous site lacked imagery, and it was also missing key features, such as a unified place to search for open positions, a way to sort by locations, and videos to show off their corporate culture.
After meeting with their team, the determined goal was to design a career site that better aligned with their corporate brand standards and highlighted their overarching brand, company culture, and values. The end result? Let’s just say “award winning” among other things. Check out Frontdoor’s custom career site solution, provided by Recruit Rooster.

The solution

Every Recruit Rooster solution is tailored specifically to the needs of our client.

Like all of Recruit Rooster’s career sites, Frontdoor’s new site was built to be accessible, search engine optimized, and mobile responsive. Since the previous career site did not have a unified place to search for open positions, this was the Roosters’ natural first step. It’s no secret that an ATS job search experience is not ideal, and thankfully, the new job search page keeps the candidate on the career site while browsing through open positions and jobs descriptions until the moment they click apply.

As part of the solution, the Roosters used their Flexible Homepage Template, which allowed them to incorporate Frontdoor’s branding and additional features, which were previously limited with their ATS. The site also now includes a variety of content pages, covering topics like ‘Life at Frontdoor’, benefits, career areas, and locations to give job seekers better insight into the company and its culture.

Career site products implemented

To fully show off Frontdoor’s fun, exciting culture and desire to grow, Recruit Rooster implemented a number of our career site features.


Flexible Homepage Template

Three Static Content Pages

Three Featured Career Areas

Military Skills Translator

Talent Community

The Finishing Touch

A major factor on any website, career-related or not, is the content, and let’s just say the Roosters delivered! Frontdoor did not want to build out a brand-new career site just to insert generic stock photos that did not represent their company culture. This is where our Creative Services Team came in. The Rooster team went on-site to their headquarters in Memphis, Tennessee for two days to shoot photos of the office spaces, capture how the employees interact, and record a first-person candidate experience video.
This boldly branded video is now front and center, featured in the site’s header and captures what it’s like to go through the interview process, onboarding, and work day at Frontdoor. All the creative assets provided feature Frontdoor employees–not a stock image in sight!

Two Days On-Site

45 Professional Photographs

First-Person Candidate Experience Video

Muse Creative Awards 2020 Gold Winner

Frontdoor’s “First Day on the Job” video won a Gold Award from Muse Creative Awards for the category “Experiential and Immersive Videos.”

Hear from our partner Justin

“As I’ve joined new organizations throughout my career, one of the first strategies I employ is the Recruit Rooster suite of products. It allows me to have strategic advantage in the areas of career branding, candidate experience, real time analytics, diversity, and job visibility.’

Justin Clem

Sr. Director of Talent
Acquisition & Talent Management
Frontdoor, Inc

The Results

Not only did Frontdoor’s new career site give their team control over their employment brand, but it also resulted in an increase in site visits and apply clicks. As a result of the Roosters hard work, the career site is easier to navigate and features additional pages that highlight sections on career areas, benefits, and locations.
What’s better than custom, creative assets? By adding the recruitment video and original photos throughout the pages, job seekers are given an in-depth look at what it’s like to work at Frontdoor, all of which lends to greater job visibility and more apply clicks and a better overall candidate experience.

Visits per month


Increase in visits since launch


Increase in apply clicks since launch

Professional Photographs delivered

Other Recent Works
Better branding and custom creative assets, what more could you ask for? Request a Demo to learn about all the other ways we can assist you!

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