Case Study 

Our flock of Roosters is more than happy to take on modern design challenges, branding, and creative work, and recently had the opportunity to do just that for The Good Samaritan Society’s career site. Let’s dive in and look at its new enhanced search functionality! A little backstory–The Good Samaritan Society is among America’s largest faith-based, not-for-profit organizations that provide housing to seniors and others in need. For over 100 years, this organization has put the needs of those it serves first, using the best practices in modern healthcare, to transform the aging experience in America.

In 2019, they began partnering with Sanford Health (another Recruit Rooster client) to provide more resources to seniors. Thanks to their upstanding history and services, The Good Samaritan Society has more than 300 locations across the United States that offer care and services. To continue providing the same high level of care, they needed to continue hiring for their positions across the country ranging from nursing to housekeeping, dietary specialists, and more–and we jumped at the chance to assist.

The solution

Every Recruit Rooster solution is tailored specifically to the needs of our client.

Always at the forefront of technology, we flew into action to transform The Good Samaritan Society’s job search and candidate matching capabilities by implementing Google’s Cloud Talent Solution. This new AI solution offers superior search capabilities such as automatic spelling correction, company jargon recognition, industry acronyms and abbreviations, and an understanding of real-world location.

These pieces work together to increase quality hires, decrease time to hire, and better yet, continue to improve matching over time as it learns what job seekers and employers are looking for on YOUR platforms. Sound intriguing? For The Good Samaritan Society, this was just what the doctor ordered!

Career site products implemented

The Good Samaritan Society needed a multi-faceted approach for their career site solution, and Recruit Rooster delivered! 


Flexible Homepage Template

Five Static Content Pages

One Main Microsite Domain

Jobs Map

Custom XML Feeds / Analytics


Google Talent Job Search

The Finishing Touch

After making the switch to Google’s Cloud Talent Solution, The Good Samaritan Society saw immediate, notable results that even ruffled the feathers of our in-house Roosters. With the implementation of this superior search functionality, they have seen a 33.5% increase in conversions from search, accounting for about five or more applicants per 100 searches hitting apply clicks. Thanks to the location search improvements, location-based searches saw a 46.2% increase!

By understanding the job content and job seeker intent, the top 20 commonly searched terms saw, on average, a 64.5% increase in candidate conversion rates. When diving deeper into the data, job searches like “CNA” saw a 117.5% increase, “Administrator” saw a 116.0% increase, “LPN” saw a 121.5% increase, “Registered Nurse” saw a 489.7% increase, and “Social Worker” saw a 325% increase.

Google Talent Job Search

Google’s Cloud Talent Solution job searches automatically identifies and fixes spelling errors, even when search terms are industry jargon, job titles, or acronyms, ensuring that all relevant jobs are returned.

The Results

Captivating design and bold recruitment videos go a long way into improving your candidate experience, but thanks to our tech-savvy Roosters, The Good Samaritan Society leveled up their career site to attract and convert higher-quality candidates on the back end– and have the positive results to reinforce their decision!


Increase in Conversions from search


Increase in location-based searches


Increase in candidate conversions

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