Customer Stories > ATI Physical Therapy
ATI Physical Therapy
Inside ATI Physical Therapy’s Career Site Success: Strategy, Storytelling, and 150+ Employee Testimonial Videos
The Company
ATI Physical Therapy is one of the nation’s leading providers of outpatient physical therapy services, focused on helping patients live better and move freely.
Industry
Healthcare & Outpatient Physical Therapy
Number of Employees
7,000
320,000+
Yearly career site visits,
driving strong awareness
and top-of-funnel traffic
50,000+
Apply clicks, reflecting candidate
intent and an optimized
search experience
150+
Employee testimonial videos
embedded across career
site pages and job postings
The Challenge
ATI Physical Therapy is committed to attracting top healthcare talent while authentically showcasing the culture, values, and impact that make the organization unique.
Showing real employee stories allows candidates to see firsthand what it’s like to be part of ATI.
~Natasha Long, TA Manager, ATI Physical Therapy
The Solution
ATI Physical Therapy partnered with Recruit Rooster to elevate candidate engagement and attract top healthcare talent through a fully integrated career site and storytelling ecosystem. The solution combines a modern, enhanced job search experience, rich career site content, and authentic Talent Attract videos to give candidates a clear, engaging view of life at ATI.
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Enhanced Job Search Experience
Custom filters and improved navigation help candidates find relevant roles quickly.
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Talent Attract Video Testimonials
150+ employee videos highlight culture, career growth, and day-to-day experiences. Featured on the site, job postings, and campaigns.
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Veteran Recruitment Support
Military Skills Translator and base map search help veterans match their skills to roles. Veteran stories provide relatable guidance and inspiration.
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Dynamic Job Detail Pages
Each job listing page is search-optimized, features custom content unique to that role, includes authentic Talent Attract video stories, and delivers a personalized experience to candidates.
The Outcome
By combining an enhanced career site, rich content on culture and benefits, customized job listing pages, and Talent Attract video storytelling, ATI has strengthened its pipeline of qualified healthcare talent and improved the candidate experience across every touchpoint.
The result is a more engaging and personal recruitment experience, made possible with Recruit Rooster.
~Natasha Long, TA Manager, ATI Physical Therapy
Impact and ROI
This combination of enhanced career site design, personalized job listings, and authentic video content has helped ATI connect with candidates in a more human, compelling way, driving engagement, applications, and a stronger employer brand.
Why It Matters
Attracting healthcare talent takes more than job postings. It takes clarity, connection, and trust. Candidates want to understand the people, culture, and growth behind each role.
By combining an engaging career site, role specific content, and authentic employee videos, ATI creates a clearer, more human recruitment experience. Candidates can see themselves at ATI before applying, increasing confidence and intent.
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