The advantages of using authentic photos and video for recruitment on your career site
In today’s competitive job market, it’s crucial for companies to showcase their company culture, work environment, and employee experience on their career sites in order to attract top talent. One way to do this is by using authentic photos and video for recruitment on your career site. At Recruit Rooster, we strongly believe in the importance of conveying a genuine experience for job seekers as they search for opportunities. Here are five examples of the benefits companies can gain from adding photo and video to their career site:
1) Builds trust with job seekers
Using photos and videos of your employees and company on your career site builds trust with candidates. Candidates are more likely to apply to a company that shows an honest representation of their work culture and environment. Give job applicants a glimpse into your organization through engaging creative content.
2) Showcases your company culture
Real authentic photos and videos can give candidates a glimpse into your company culture. Candidates can get a sense of the work environment, the team dynamics, and the company’s values. Photography and videography are great tools to tell your brand’s story and convey your company culture quickly and effectively. This can help candidates decide if they would be a good fit for the company before they apply.
3) Improves your candidate experience
Engaging photos and videos on your career site can improve the candidate experience. Candidates want to know what it’s like to work at your company, and real photos and videos can provide them with a better understanding of your company’s culture, work environment, and employee experience. This can help candidates make more informed decisions about applying for a job.
4) Differentiates your company
Original, professional photography and videography can differentiate your company from your competitors. Many companies use stock photos on their career site, which can make their site look generic and forgettable. Creative content, like photos and videos, can help define and differentiate your brand in a way that will resonate with your audiences.
5) Attracts top talent
Compelling creative content on your career site can attract top talent. Candidates are more likely to apply to a company that showcases an attractive work environment and exciting culture that feels like a good fit for the candidate. In today’s tech-driven recruitment market, relevancy and personalization is key to attracting and nurturing top talent.
In conclusion, using authentic photos and videos on your career site is important for improving the quality of candidates. Real photos and videos build trust, showcase your company culture, improve the candidate experience, differentiate your company, and attract top talent. We believe in the importance of investing in compelling creative content on your career site to attract the best candidates for your company.
Want to see what our creative team can do? Request an informal meeting to learn more. Let’s get creative!