About Us

Who We Are

We’re a new flock of creatives, recruiters, and marketers from DirectEmployers, the pioneer in federal contractor compliance and recruitment marketing. Like DirectEmployers, we can help you find the minority, military, and other specialized candidates you need to reach your hiring benchmarks. But when you work with our team, you get a whole new suite of services.

What We Do

We work as a part of your company to create a direct path to individuals most qualified to fill your positions. We’re fast, lean, and dependable—and we stay within your budget. The result is better marketing to better candidates, without all the nonsense you’re used to.

  • Streamline your applicant tracking systems
  • Improve your SEO
  • Build a better career page
  • Provide you with custom creative services
  • Film attractive video
  • Capture original photography
  • Design great content
  • And more!

Why We Do It

Businesses struggle to fill positions and many qualified candidates can’t find work because the current system is overgrown with complications. For employers, applicant tracking systems are a mess, online job boards are stuck in 2005, and HR departments are overworked. Meanwhile, job-seekers contend with cumbersome online portals, job postings that aren’t optimized for search, and time-consuming online application processes that are often inaccessible by individuals with disabilities.

You need someone who can cut through the nonsense, remove the obstacles, and show you a better path forward.

In short? You need us.

Meet the Roosters

Heather is the head of our roost at Recruit Rooster and has been a leader in the space for over 12 years! She is a wife, mother to two children, Jesus-follower, creative mind, gear-head, and an ultimate multitasker. Outside of work, she enjoys traveling and creating lasting memories with those that mean the most to her.

Spirit Animal: Monkey

Heather Hoffman
Chief Operations Officer

Seth is a math nerd who loves all things analytics. He is an avid fan of real wrestling and professional wrestling. Seth has an amazing wife Amber, two kids Aubrey and Russell, and two fat cats Marm and Mel. He has worked at DirectEmployers / Recruit Rooster from the moment he graduated from Wabash College 9+ years ago. He is customer obsessed and loves solving recruitment problems with technology.

Spirit Animal: Worker Ant

Seth Flater
Director of Sales Engineering

Based in NYC, Jim develops flexible career sites by gathering the intended vision from a collection of ideas of each employer. With an acute sense of organization and agile forepaws, raccoons are highly independent and somewhat solitary creatures, which is why developing websites for large corporations is such a fit. At night, he can be seen foraging for food or listening to music in the shadows of his den.

Spirit Animal: Raccoon

Jim Brown
Director of Web Design

Drew is our video and photo guy. He graduated from Wabash College in 2011 where he studied Philosophy and Art. Drew lives in Michigan with his family and enjoys mountain biking, backpacking, golfing, and critiquing your favorite movie/show.

Spirit Animal: Bird of Paradise

Drew Palmer
Creative Director

After graduating from Wabash College with a double major in Spanish and Psychology, Steven took the opportunity to visit family in Greece. Two and a half months later, Steven returned to the states with an enthusiasm to start his career (and a Rottweiler puppy) and he’s been with DirectEmployers / Recruit Rooster ever since. Steven spends most of his time with his “girls” – his wife Danielle and their dog Alpha – but is also an avid tech enthusiast and enjoys photography in his spare time.

Spirit Animal: Hippo

Steven Apostolidis
Senior Sales Engineer

Ruth enjoys writing, playing music, and drinking margaritas. On a warm summer day, you may find her strumming her guitar with a cool drink…and quite possibly a sombrero.

Spirit Animal: Quokka

Ruth Toombs
Key Account Executive

Chad is responsible for building and updating our customer career sites. He graduated from Indiana University – Purdue University Indianapolis, where he majored in New Media and has been with DirectEmployers / Recruit Rooster since 2014. Obsessed with all things music and auto racing, when he’s not building websites (headphones on, of course), you can probably find him playing guitar, at a concert, or at a race track.

Spirit Animal: Chameleon

Chad Clark
Senior Web Designer

Sierra has been with DirectEmployers / Recruit Rooster since graduating from Ball State University with a degree in PR + Digital Media in 2016. She works on all of our social media pages, blog, and newsletter as a part of the Recruit Rooster marketing team. Her two dogs, Luke and Leia, take up most of her free time, but she also runs a local food, drink, & lifestyle blog. Sierra loves trying out new spots all around the city!

Spirit Animal: Wolf

Sierra Sieracki
Marketing & Administrative Coordinator

Chief Sarcasm Officer with 12 years of experience in the digital recruiting industry. Neil is a father of a precocious, yet sometimes contentious pre-teen daughter. He is also an avid sports fan (IU, Cubs, Notre Dame, Colts) and a 5K runner.

Spirit Animal: Bald Eagle

Neil Donovan
Key Account Executive

Jordan is a graduate of Hanover College where she studied Art & Design and Business. She enjoys visiting museums, eating ice cream, and re-watching Parks and Rec in her free time. She and her fiancé also enjoy traveling, fishing, and hiking with their dog Moo Moo. At Recruit Rooster, Jordan works with our creative team on videos, photos, social media, and design.

Spirit Animal: Golden Retriever

Jordan Hartman
Creative Coordinator

Jessica is responsible for canvasing and researching potential opportunities to cultivate revenue for Recruit Rooster. She enjoys having the ability to impact people’s lives in meaningful ways, especially through service. When she isn’t at work, she can be found spending time with her family and friends or exercising her creativity through painting. She is a firm believer in supplying passion and energy to perfect whatever one’s craft may be. One of Jessica’s favorite quotes is: ‘Nothing will work unless you do,’ -Maya Angelou.

Spirit Animal: Giraffe

Jessica Johnson
Sales Representative

Ben has been in sales for the past 7 years and loves working collaboratively with big data. A classic nerd at heart, he enjoys gaming, reading, spending time with his wife, and playing with his two dogs, Sophie and Teddy, and his turtle Spike. In his free time, he enjoys the occasional cigar, beer, or taco, and he loves dropping some mad Baby Yoda Memes.

Spirit Animal: Pug

Ben Marlowe
Sales Representative

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Peace of Mind
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Purpose Driven Reach
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Personalized Support

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