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Around 28 percent of working American people not looking for a job still expect to search for a job in the next year. The job market is changing, there are more jobs available than people to fill them, and companies are struggling as they look to fill positions. 

Even if your company is in a good place now, you might not be in the coming months. Your company needs to build an early talent pipeline and then nurture that pipeline. 

However, you can’t nurture your pipeline without candidate engagement. Keep reading to learn the importance of engagement and nurturing passive candidates. 


What is Candidate Engagement?

To understand candidate engagement, you also need to understand candidate experience. There’s a difference between the two, and candidate engagement is imperative to your company’s future recruiting. 

Candidate experience encompasses how your candidates feel about the recruiting and hiring process. This is important because a positive experience means it’s more likely for candidates to engage with you and continue seeking employment with your company. 

Candidate engagement means actively staying in touch with and providing information about your business and open roles to interested talent.


Why is Candidate Engagement Important?

If you’re in an industry where there are more jobs than qualified candidates, you have probably already experienced the struggle to get candidates to come to your company. The current job market makes it so that recruiters can often feel like salespeople. 

They’re trying to sell candidates on the fact that they’re the right company. Many sales professionals will tell you that relationship selling is more effective than cold calls as a sales technique. 

The numbers prove it. Around 68 percent of customers are lost due to indifferent salespeople. 

Candidate engagement is the future of recruiting. When you engage passive candidates, you can begin to build the relationship needed to “sell” them on your company. This makes it more likely they will accept your offer when it is made.


How to Engage Passive Candidates

Passive candidates might be searching for opportunities without taking the extra step of applying for a specific position. In order to capture interested early talent, you need a talent community software solution to capture candidate information from your career website. 

Once you’re set up with a talent engagement platform, you can begin nurturing passive candidates by communicating with them regularly. Here is where relationship building is vital. 

You don’t want to send your candidates endless emails about job positions. If they’re not actively looking or interested, they’ll tune out. 

However, you want to keep them engaged and interested in your company. If you have a more personal connection with a candidate, you can send them the information you know they’re interested in.


What Solutions Are Available for Candidate Engagement?

All of this sounds like a lot of tracking and work, right? Not if you have the right solution. Leveraging Recruit Rooster’s Talent Community will help you capture your candidate’s information and keep them engaged.

Person working on computer with talent community page

Start Building a Talent Community Today

Candidate engagement is imperative to find the people you need for your positions. In addition, using the right solution can make nurturing your candidates easy, so they stay engaged. 

Are you ready to start building your talent community? Recruit Rooster has the solutions you need.

Contact us today for questions or to request a demo.