Attending DEAMcon25 in sunny Scottsdale, Arizona felt like the ultimate blend of connection, creativity, and community. As a partner, presenter, and underwriter, the Recruit Rooster crew showed up ready to make an impact and bring fresh energy to the conference.
From the moment we landed, the energy was high. The conference venue buzzed with talent acquisition leaders and employer brand champions. And with the backdrop of Camelback Mountain, we couldn’t have asked for a better setting.
On Stage and In the Spotlight
We were proud to be part of two incredible sessions this year that showcased both the power of video and the importance of meaningful veteran recruitment strategies.
Overcoming Challenges of Integrating Video Marketing for Recruitment Teams
This panel brought together Paul White from Gentiva and Natasha Long from ATI Physical Therapy to share their real-world experiences using Talent Attract Video. They offered insights into how they’re empowering their teams to create employee testimonial videos that are authentic, effective, and easy to deploy across career sites, job postings, and social media. Their message was clear: with the right tools, recruitment teams can own their brand storytelling and drive serious impact.
During this session, we also had the honor of presenting Recruit Rooster’s second annual Sunrise Award, our recognition of excellence in recruitment marketing. This year’s award went to Natasha Long for ATI’s outstanding use of video and full adoption of the Talent Attract platform. Her team’s creativity and commitment to bringing their employer brand to life through video is truly inspiring.
From Service to Success: Strengthening Your Veteran Hiring Initiatives
In our second session, Ruth Toombs and Kim Lott from DirectEmployers Association joined up to co-present on the tools and strategies available to support veteran recruitment. Together, they highlighted how Recruit Rooster’s offerings, including our military skills translator, job search by military base locations, veteran-focused landing pages, and Talent Attract Video, help employers connect with veteran candidates in thoughtful and effective ways. It was a powerful reminder of how technology and creativity come together to create real opportunity for those who’ve served.
Our Booth Brought the Buzz
In the demo hall, the Recruit Rooster booth was hard to miss. We had live demos of our video testimonial app, Talent Attract, and our candidate relationship management platform, Talent Engage. We showed sneak peaks of our job search experience technology and career site designs. Most importantly, we had real conversations with attendees curious about leveling up their employer brand strategies.
Lights, Camera, Connection
Throughout the event, our creative team, Sierra and Layla, captured the action on camera. Video shoots were in full swing all day long throughout the conference as we documented the vibe of DEAMcon25 and the incredible people who make it special. There was no shortage of great moments to highlight.
All of the footage collected during the event was edited on the fly, and FAST. Thanks to the talent and dedication of Sierra and Layla, we were able to debut a full highlight reel live on stage on the final day of the conference. The video captured the spirit of DEAMcon25 perfectly, and the hard work that went into it was evident in every frame.
Fired Up on the Rooftop
We couldn’t resist hosting a little something special at DEAMcon. Our evening rooftop party at the hotel venue brought the community together under the Arizona sky. Good drinks, great entertainment, and even better company made it a night to remember.
The evening featured live performers playing with fire (yes, real fire), including a moment where one of our team members, Tyler, had flames lit on his head, safely, of course. A caricature artist entertained attendees, while tarot card readings added a little mystery and fun to the mix.
Many Thanks
Huge thanks to the DirectEmployers team for putting on another stellar conference. Year after year, DEAMcon sets the bar for meaningful engagement and actionable content.
To everyone who stopped by our sessions, visited our booth, joined us on the rooftop, and shared dinner and drinks with us, thank you! Your energy fuels what we do.
