Employee stories bring employer brands to life.
They offer job seekers a view into the people, workplaces, and culture of a company. Authentic employee-generated content provides perspective that a career site or job description alone cannot provide.
Collecting video content is often the most challenging part of the process.
Planning how to use employee testimonial videos across your career site, social media, job descriptions, and other recruitment marketing channels is one challenge. Collecting the footage you need to bring that plan to life can be even harder.
Employees may be spread across locations, working in the field or from home, across different shifts and departments, or even across countries and time zones. Coordinating employee stories across an organization can quickly become a logistical challenge. Between tracking down busy team members, collecting files, coordinating submissions, and organizing content, the process can take more time and effort than expected.
The challenge isn’t finding stories worth telling. (Most organizations have a wealth of great stories to share!) And the challenge isn’t figuring out how to utilize the videos once you have them. (Most companies would love to have more video content!) The real challenge for most teams is making it easy for your employees to contribute and for you to collect video content.
As an employer brand video partner, we’ve seen firsthand the challenges that can make collecting employee-generated content difficult. Here’s a few common scenarios:
- A healthcare network that wanted to capture employee perspectives across multiple hospitals and care facilities
- A manufacturer needing video from employees working across plants and production sites
- A retail recruiting team that wanted employees in locations across the country to share short video clips
Every scenario depends on people being willing and able to contribute content. Asking people to contribute and submit their own content is where the process can get tricky. If participation requires complicated instructions, scheduling, account creation, unfamiliar tools, and repeated follow-ups, the process starts to break down and becomes difficult to sustain.
On the flip side, recruitment marketing teams become discouraged managing the process, sorting through inconsistent submissions, and wrangling scattered files.
Improving the employee video content collection process
To make the process easier for everyone, we built a unique solution in Rooster Video that gives contributors one simple destination for submitting content. Here’s how it works:
- Recruitment teams can create branded upload pages to send to their employees and contributors to request content
- Instead of individual communication, scheduling, and file transfers, TA teams can just share a link or QR code to contributors
- Contributors click the link or QR code and can submit photos and videos without creating an account or logging in
- Video submission and collection can happen from anyone, anywhere, at any time
Creating scalable employee storytelling programs
Now with Rooster Video, TA teams can implement a process that is more efficient, repeatable, and scalable.
- Reach employees and contributors where they work
A distributed workforce can have different locations, schedules, devices, and systems. Mobile-friendly content submission helps employees contribute where and when it’s convenient for them. Employees can upload existing photos and videos from their phones, record content directly on their device, or drag and drop files from their desktop. - Participation is simple with shareable links and QR codes
The easier it is to submit files with the fewest steps, the easier it is to collect employee-generated content. Just generate shareable links and QR codes in Rooster Video that can be send through email, text messages, and other channels. Participants can access and upload without needing an account or login. - A great employer brand experience
The content collection requests can include your company’s logo and project information, and can give participants details and context about what they’re being asked to share. - Bring content together in one place
When content starts arriving from employees, all content is tagged and stored within its specific project initiative. It is an organized starting point for reviewing all employee stories and submissions, selecting content, and moving into editing.
Five ways to use Rooster Video’s new employee storytelling content collection feature in your recruitment marketing
An easier way to capture employee stories can support many different types of campaigns and content formats.
Employee testimonials and day-in-the-life stories
Invite employees to share short videos about their roles, teams, career paths, or experiences at work. These videos help candidates to imagine and understand what it’s like to work at your company.
Workplace photos and behind-the-scenes content
Gather photos and videos that show real people, work environments, team activities, and everyday moments. This type of content can support employer brand content across all your recruitment marketing materials and career site.
Content from distributed teams
Give employees working from home or across different facilities, regions, or shifts an easy way to contribute content. This helps to gather a broader range of perspectives and experiences across your organization.
Recruiting events and employee initiatives
Share a QR code at a recruiting event, employee appreciation celebration, or workplace initiative to collect photos and videos from participants. These videos extend the employer brand impact of events and initiatives.
Ongoing, evergreen campaigns
Evergreen campaigns stay active over time to continuously attract and engage prospective candidates. Establish ongoing content collection opportunities around specific themes, roles, locations, or initiatives that keeps a steady stream of content flowing over time.
Item of note when planning an employee storytelling campaign
As with any employee-generated content, establish guidance around consent, privacy, and how and what types of content are submitted. Rooster Video supports the process with project-specific instructions and details, as well as with handling consent forms.
Collect better content and deliver better employer brand storytelling
The next step is turning all of those employee photo and video contributions into useful recruitment marketing assets. Within Rooster Video, you can add logos, music, and captions, then edit clips and combine footage to create polished content. Next, with a few clicks, you can share your videos across your recruitment marketing channels.
Once you have a handful of polished content that’s ready to share, it can be utilized and repurposed in creative ways. A short employee video can become a part of your career site experience. A collection of testimonial videos can support a hiring campaign. Several employee perspectives can provide an authentic look into particular roles, departments, or locations.
The best employer brand campaigns aren’t built around a single testimonial. They are programs built to showcase people across the organization and share meaningful perspectives regularly.
How does Rooster Video fit into your recruitment marketing workflow?
At Recruit Rooster, we are working hard to reduce friction involved in employee participation and to make the content collection process easier for talent acquisition teams. Rooster Video gives TA teams a way to collect employee videos and photos using shareable links, QR codes, and centralized submissions. We bring structure and ease to the process, so you can deliver more employer brand content.
