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Did you know that 60 percent of people who took new jobs recently had two or more competing offers? The current reality is that there are more jobs than there are people to fill them. 

So how does your company find the staff it needs in this job market? It’s imperative that you spend time nurturing passive candidates and building a talent pipeline. 

Keep reading our guide to nurturing candidates to learn how it can help you.


What Does Nurturing Candidates Mean?

The workforce is changing; people are switching jobs and looking for new opportunities primarily due to the pandemic. In fact, around 55 percent of people are expecting to look for a new job in the coming months. 

When positions open in your company, it’s essential to fill them quickly with the right candidate. You can do so by creating a talent pipeline and nurturing passive candidates. 

Nurturing candidates helps to attract, engage, and convert passive candidates. This is often done through targeted and personalized messages across various platforms.


The Process of Nurturing Candidates

If you want talent to come to you, then you need to think of recruitment from a sales perspective. There are three stages you need to consider when thinking of it this way:

  1. Awareness
  2. Consideration 
  3. Decision

During each phase, you will work to build a relationship with passive candidates and keep them engaged.


Building a Talent Pipeline

If passive candidates aren’t submitting resumes or filling out applications, how do you find them? There are some common ways; for example, you could use referrals, networking events, social, and recruiting databases. In addition, you can create lists from past candidates — just because they weren’t the right fit today doesn’t mean they won’t be the right fit tomorrow.

Utilizing a talent engagement platform, like Recruit Rooster’s Talent Community, will help you store, track, organize, and manage your talent pipeline of passive candidates.


Nurturing Your Talent Pipeline

Once you’ve built a talent pipeline, you need to keep them engaged. However, here’s the key, you don’t want to drive your talent pipeline crazy. To prevent your outreach from coming across as spam-y, only send relevant information and opportunities that would be of interest to your candidates.


The Right Tools for the Job

Part of nurturing your talent pipeline involves building a relationship. If you have the right tools, you can discover further details about passive candidates and the jobs they’re interested in. 

You can then send personalized messages to peak their interest in your company and potential future job opportunities. Recruit Rooster’s Talent Community helps you build talent pipelines. 


Start Creating Applicants by Nurturing Passive Candidates

Nurturing passive candidates helps ensure you have access to the talent you need when you need it. Recruitment is an ongoing process, don’t stop just because you have no open positions today. 


Are you ready to start building a talent pipeline and nurturing candidates? Contact Recruit Rooster today with any questions and to request a demo.