
Meet our family of brands:


At Recruit Rooster, we excel at improving the efficiency and effectiveness of your candidate experience and recruitment efforts. As technology reshapes the HR landscape, we deliver the best combination of recruitment marketing software, services, and solutions.

DirectEmployers is a nonprofit Member-owned and managed association formed in 2001 by 14 leading Fortune 500 companies searching for a way to reduce recruiting costs, while regaining ownership of their recruitment brand.

RocketBuild is our full stack development team that works alongside our companies and clients to build mobile apps, cloud-based products, and integrations — providing technical knowledge throughout the discovery, design, implementation, and iteration stages of complex software projects.
Talent teams need powerful, flexible, easy-to-use products and solutions.
We offer services and solutions that help you with employer brand design, candidate experience, career sites, talent pipelines, and diversity recruiting. Whether you’re looking to reshape your EVP, define a new recruitment marketing strategy, effectively communicate with candidates, or build new talent pools, we can partner with you.
Career sites
With unmatched flexibility, customization, and advanced tools — like Google Talent job search, interactive jobs maps, similar jobs widgets, and CRM and ATS integrations — our career sites go above and beyond to represent your brand and attract top talent.

Talent Community CRM
Our CRM is the only compliance-focused talent network software on the market — giving you the ability to personalize candidate communications and easily automate outreach to segmented lists of candidates.

Diversity recruiting
Improve your reach to a vibrant audience of people from diverse backgrounds, women, LGBTQ+, individuals with disabilities (IWD), military-connected talent, and more by illustrating how your company differs when it comes to diversity and inclusion practices.

Authentic employer brand creative
TA teams are pressed for time and can’t always rely on the marketing department to help with design, communications, and messaging. Don’t settle for less when you deserve a vibrant and engaging employer brand. Rather than creating traditional recruitment marketing, we focus on creating content that builds emotional connections.

We empower TA teams with the services and technology they need to attract and engage the best talent.

Custom career sites to build your employer brand and recruit top talent
Our career sites help you show off the best parts of your employee value proposition, communicate your company values, tell employee stories, host open positions, and so much more!

Mobile-friendly and responsive
The UI that we design and develop will allow your candidate experience to work and look great across all screens and devices.

Accessible to all
We ensure that every career site we build is accessible to all — giving every candidate the opportunity to continue their career search with reduced obstacles.

Advanced analytics and search visibility
We offer comprehensive analytics — displaying visits, apply clicks, conversions, and traffic sources that are readily accessible in one easy platform.
Our best-in-class career sites are customizable to fit your needs and can include all the perks and tools that drive success.

Google Talent Job Search
Transform your job search and candidate matching capabilities with Google Talent Job Search. Designed to support enterprise TA tech and evolve with your company’s growing needs, this AI solution offers features such as commute search and recognizes industry jargon.

Similar jobs widget
With this tool, you can put more relevant positions in front of potential candidates. Showcase a variety of other available positions that job seekers may also be interested in, located below a job description. This widget can be customized to fit your brand standards and design.

Interactive jobs map
Recruit Rooster’s Job Map quickly and easily shows candidates where your company is offering career opportunities. By placing a map of your locations with real addresses directly on your career site, candidates can sort through their desired location and find jobs instantly.

Events calendar
A widget that organizes recruitment events and allows job seekers the opportunity to register prior the event. You gain the benefit of capturing important data.

Increase your applicants and decrease your cost to hire with compliance in mind
The only CRM built with compliance in mind — our talent engagement platform provides compliance alerts and a library of resources to assist in navigating complex regulations.

Grow your talent pipeline
Designed for ease of use and performance, our Talent Community CRM allows you to grow your talent pools, and nurture candidates with targeted campaigns. Your recruiters can capture job seekers through custom forms on your career site, segment candidate profile data, and then campaign to job seekers.

Marketing automation
With Talent Community CRM, you will be able to increase your applicant flow, decrease your cost to hire, and most importantly, automate routine tasks giving you valuable time back in your day. Our platform gathers more potential leads by putting the Talent Community in front of job seekers through their visit on your website, giving them multiple opportunities to leave their information.

Text engagement
Keep talent engaged and connected to your employer brand through text recruiting. Gain an increase in response rates by delivering automated SMS campaigns in Talent Community CRM. Interact with professionals in real time when and where they’re most likely to respond — on their mobile device, and share targeted job openings and relevant information based on a candidate’s interests.

Show prospective employees what makes your company great with employer brand content that makes your company stand out.
Videos on career sites have 41% more traffic from searches.
Video also drives organic traffic by up to 157%.
Video on landing pages can increase conversions by 80%.
- Premium employer brand content
- Employee testimonial video
- Interactive video
- Career site content
- DEI content
- Day in the life video
- Communicating workplace culture
- Content for candidate nurture campaigns
- Core values content
- Social recruiting content
- Drone footage
- Professional photography

Vibrant recruitment videos and authentic photos
Candidates love to learn, listen, see, and experience what it’s like to work at your company. Video delivers the best view into your organization’s work life and employer brand. A fantastic video, in combination with authentic photography, can work wonders for your recruitment marketing efforts.

Outstanding multi-channel creative campaigns
Your digital recruitment marketing efforts extend beyond your career site and social media. Regardless of the channel and platform, we’ll help you come up with the right plan to attract and engage potential applicants.

Diversity, equity, inclusion, and belonging
Diversity, equity, and inclusion should be a part of every interaction and touchpoint that job seekers have with your employer brand. We can help align your design, communications, and technology to support your organization’s DEI efforts.
Inclusive candidate experience
Represent an inclusive employer brand in your recruitment marketing by sharing authentic stories of impact and shaping inclusive messaging and creative content.
Dedicated microsites and landing pages
Build out a dedicated site or subdomain of your choice, dedicated to any industry, location, job type or special interest group, providing a search engine optimized & mobile responsive job search platform to pipeline for any role.
Disability
Expand your disability reach and show your commitment to incorporating individuals with disabilities (IWD) into your workplace by developing a career site for people with vision or language barriers.

Increase your veteran/military hiring initiatives with our targeted recruitment tools.

Military Crosswalk 2.0
Using our new + improved Military Crosswalk 2.0, veterans can input their military occupation code to find jobs at your company that directly translate to their skill set. It’s that easy! This widget can be implemented on your current site or built into a fresh, new military page with Recruit Rooster.

Base locator
This widget allows transitioning veterans to locate open positions within your company near US Armed Forces installations. Users can filter by branch to find career opportunities. This tool is a great way for military spouses to find work near their loved one.

70% of approximately 4 million working age adults with visual impairments are unemployed.
Make your career site accessible to all with our audits, consultation, and implementation services.
Audit reports
Let our team of experts audit your career site, online branding, and diversity hiring efforts to analyze the current state of your digital presence. We’ll dive in and provide you with a detailed action plan for how we can dramatically impact your diversity hiring initiatives, while staying true to your established employment brand. We also provide manual assessments and a consultative approach to crafting a compliant career site experience accessible by all.
Implementation services
For individuals with disabilities, navigating the internet often leads to unforeseen obstacles, such as improper video captioning and color contrast, and ultimately a substandard user experience. Recruit Rooster works hard to deliver technology that meets ADA accessibility recommendations by providing a user experience that breaks through barriers to engage individuals with disabilities and improves their online career search experience.
How we work
Sometimes having all the right tools and technology isn't enough. You need a true strategic and creative partner to help you reach your goals.
We embrace innovation.
We’re always up for a challenge and available to help with new technology, and you can problem solve with our product support team. Reach real, live software experts whenever you need assistance.
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We form strong, collaborative partnerships.
Regardless of company size or industry, project scale or complexity, we’re here to support the unique challenges and needs of your company.
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We offer unmatched flexibility and cost effective pricing.
We don’t operate with a one-size-fits-all playbook. We tailor our approach to what makes the most sense for you. When it comes to pricing, there are no surprises and what you see is what you get.
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We’re attentive and responsive communicators and consultants.
We’re on your team; no one else in the industry shows the level of dedication to our clients’ success that we do. Lean on the Rooster team to help assist with any challenge that comes your way.
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Trusted by over 1,000 clients nationwide
We work with employers – both large and small – across every major industry sector. Our clients include large technology companies such as Siemens, Dell, and Frontdoor; transportation corporations like Boeing, Ryder, and Penske; established businesses, including Cummins, Unilever, and MasterCard; and healthcare organizations such as The American Red Cross, American Heart Association, and Bausch & Lomb.








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