The Challenge

Grifols is a global healthcare company with a complex hiring footprint that spans corporate roles, plasma donation centers, and specialized healthcare positions across multiple regions. Prior to partnering with Recruit Rooster, Grifols lacked a centralized, branded career experience that could support this scale and complexity.

• • Custom Career Site with Flexible Branding

    Recruit Rooster implemented a flexible branding template that allows Grifols to maintain a cohesive global employer brand while supporting distinct experiences for different business lines, including Grifols Plasma. Candidates can explore opportunities without feeling like they are navigating separate systems.

    

  • Branded Job Sites by Region and Business Line

    Five branded job sites were created to support regional and functional hiring needs, allowing roles to feel tailored while still living within a unified Grifols recruiting ecosystem.

    

  • Enhanced Job Discovery and Location-Based Search

    An interactive jobs map and refined search experience help candidates quickly discover roles by location, region, and job category, reducing friction for high-volume and frontline roles.

    

  • Employer Brand and Career Content

    Ten static content pages provide clear insight into careers at Grifols, including role types, culture, values, and opportunities for veterans. Content is strategically placed throughout the site to support exploration before application.

    

  • Military Skills Translator

    The Military Skills Translator helps veterans identify relevant civilian roles by mapping military experience to open positions, supporting Grifols’ inclusive hiring efforts.

    

  • Creative Services Spotlight

    To authentically showcase Grifols’ culture and career opportunities, Recruit Rooster’s Creative Services team partnered with Grifols on an on-site content initiative. The team traveled to Grifols corporate offices and plasma centers across multiple regions, including Durham, North Carolina, and Los Angeles, California, to capture real employees, real environments, and real stories.

    

  • Employer Brand Video & Photo Content

    The video content highlights Grifols’ history, nursing roles, leadership opportunities, veteran careers, and an overall view of working at Grifols. These assets are featured prominently throughout the career site to help candidates connect with the organization before applying.

The Outcome

Since launching the new career site, Grifols has seen sustained growth in engagement, visibility, and conversion. The career site continues to scale with Grifols’ hiring needs and is currently pacing toward even stronger year-over-year growth, reinforcing the long-term value of a flexible, content-rich recruiting platform.

Impact and ROI

Grifols’ investment in a centralized, multi-brand career site has delivered measurable gains in visibility, engagement, and conversion, while supporting the complexity of global, high-volume hiring. By unifying corporate and Grifols Plasma roles into a single, flexible recruiting ecosystem, candidates can more easily discover relevant opportunities and move confidently from exploration to application.