Customer Stories > Good Samaritan
Good Samaritan
Driving Higher Job Search Conversions Through Intelligent Career Site Search
The Company
The Good Samaritan Society is a leading not-for-profit provider of senior care and services, with more than 300 locations across the United States. As part of Sanford Health, Good Samaritan continues its long-standing mission of delivering high-quality, compassionate care while hiring at scale across clinical and non-clinical roles nationwide.
Industry
Healthcare | Senior Living Services
Number of Employees
5,000
65%
Increase in candidate
conversions across top search terms
45%
Increase in location
based job searches
35%
Increase in conversions
from job search to apply clicks
The Challenge
As part of Sanford Health, The Good Samaritan Society supports one of the largest and most geographically distributed senior care networks in the country. With hundreds of locations and a wide range of roles to fill, from clinical to support services, they needed a job search experience that could scale across brands without sacrificing clarity or candidate experience. The challenge was complex. Good Samaritan roles needed to live within Sanford Health’s broader recruiting ecosystem, while still feeling distinct and familiar to candidates searching specifically for Good Samaritan opportunities. At the same time, the existing search experience struggled to surface relevant jobs efficiently, particularly for frontline and healthcare roles where spelling variations, acronyms, and location-based searches are common.
The Solution
Recruit Rooster partnered with Sanford Health and The Good Samaritan Society to implement an enhanced, AI-powered job search experience using Google Cloud Talent Solution, purpose-built for large, complex hiring organizations. The result is a unified job search platform that intelligently filters and surfaces roles across Sanford Health and Good Samaritan, while delivering a seamless, brand-aware experience for candidates.
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Enhanced Job Search with Google Cloud Talent Solution
By implementing Google Cloud Talent Solution, Good Samaritan gained a smarter search engine that understands how real people search for jobs. The technology automatically corrects spelling errors, recognizes healthcare-specific jargon and acronyms, and interprets job seeker intent to return the most relevant results.
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Seamless Multi-Brand Job Discovery
Good Samaritan jobs are fluidly integrated within Sanford Health’s broader job ecosystem, allowing candidates to search once and discover jobs across both brands. At the same time, the experience feels tailored to Good Samaritan, maintaining brand familiarity while benefiting from shared technology and scale.
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Advanced Location-Based Search
Enhanced location intelligence allows candidates to search by city, region, or proximity, making it easier to find relevant roles near them, even across hundreds of care locations.
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Custom Job Feeds and Analytics
Custom XML feeds and analytics provide visibility into search behavior and performance, allowing Sanford Health and Good Samaritan teams to continuously optimize the experience and improve conversion over time.
The Outcome
By combining intelligent search technology with a seamless multi-brand experience, Good Samaritan and Sanford Healt h transformed job discovery into a powerful conversion engine, helping candidates find the right roles faster and helping teams fill critical positions more efficiently.
Impact and ROI
The enhanced job search experience delivered immediate and measurable gains across search and conversion performance. Conversions from job search increased by 35% , while location- based searches rose by 45% , making it easier for candidates to find relevant roles near them. Across the top searched terms, candidate conversions increased by an average of 65% , reflecting stronger intent matching and more accurate results. Role-specific searches saw even greater impact, including a 490% increase in conversions for Registered Nurse searches , 325% for Social Worker roles , 120% for LPNs , 118% for CNAs , and 115% for Administrator positions.
Why It Matters
For senior care organizations hiring at national scale, job search isn’t just a feature, it’s the front door to the workforce. When candidates can’t quickly find relevant roles by location, specialty, or brand, critical positions remain open and care delivery is impacted. By implementing an intelligent, AI-powered job search within a seamless multi-brand ecosystem, Good Samaritan ensures candidates can easily discover the right opportunities, whether they’re searching broadly within Sanford Health or specifically for Good Samaritan roles. Smarter search results, accurate location filtering, and brand aware experiences reduce friction and help candidates move confidently from search to application. The result is a hiring experience that respects candidates’ time, supports frontline and clinical recruiting at scale, and helps Good Samaritan continue delivering compassionate care to communities across the country.
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