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More than 73 percent of job seekers take a passive approach to looking for a job. It’s one of those facts that can make recruitment and hiring a frustrating proposition. After all, just how do you find someone who isn’t actively looking for you?

Creating a talent community could be a good way for you to attract, screen, and nurture passive candidates for your current and future open roles. Let’s take a look at how they work and why they’re popular recruiting solutions.

What Is a Talent Community?

A talent community is a way for you to develop a pipeline of potential candidates who have already expressed an interest in your company or that you’ve identified as good fits for your company. The goal is to be developing a relationship with passive job seekers even when your company might not have an open role for them.

A talent community is a good way to track and stay connected with people who are:

  • Interested in your company but not ready to apply for a job
  • Interested but there’s no open role that’s a fit for them

Your community is a way to keep these people up-to-date on the company and career opportunities within it, particularly if you’re one of the more than 90 percent of companies hiring for new roles. The goal is to cut the time it takes to hire for a position because you already have a pool of interested people.

How to Build Your Community

Your first step is to decide how you’re going to track and interact with the people you add to your community. This could be a simple spreadsheet or a robust dedicated relationship platform.

Utilizing a relationship platform like Recruit Rooster’s Talent Community product gives you all the tools you need to build relationships with passive candidates.

While there are many ways to build a pipeline of passive candidates, one of the most important and easiest methods is to include a simple form on your career site for visitors to join your talent community and be in consideration for future positions.

As your talent community grows, have a plan to engage these people through content — an email newsletter is the most common option used as a good way to keep top-of-mind awareness for those who eventually decide to move from passive to active in their job hunt.

Is a Talent Community for You?

Companies that struggle to recruit employees are always looking for new ways to find people who match their open roles.

Nurturing a relationship with a candidate whom you like but don’t have an immediate fit for can reduce the time it takes to hire in the future.

Want to see what a talent community can look like? Schedule a demo of our product to help you build an engaged pipeline of people who know about your company and might have an interest in working there.