25 Questions to Ask for Employee Testimonial Videos

Creating employee testimonial videos is a powerful way to showcase your company culture and attract top talent. The key to producing compelling and authentic content lies in asking the right questions. Here are 25 essential questions for employee testimonial videos designed to help you capture detailed, heartfelt responses, ensuring you create impactful content for your recruitment marketing efforts.

Top Questions for Employee Testimonial Videos About Company Culture

1. What’s the best part of working at our company?
2. How would you describe our company culture in a few words?
3. How does the company support your work-life balance?
4. What’s your favorite company tradition or event?
5. How do your colleagues enhance the work environment?

Employee Testimonial Video Questions About Personal Experience

1. What was your initial impression when you first joined us?
2. How has your role evolved since you started?
3. What’s a standout moment you’ve experienced here?
4. How do you feel about the growth opportunities available within the company?
5. What drives you to come to work each day?

Creating Compelling Employee Testimonial Videos About Professional Development

1. In what ways has the company supported your professional growth?
2. Can you share a project that significantly contributed to your professional development?
3. What resources does the company offer to help you enhance your skills?
4. How have your career aspirations been supported since joining the team?
5. What’s the most valuable lesson you’ve learned here?

Best Questions for Employee Testimonials About Team Dynamics

1. How would you describe the dynamics within your team?
2. What’s your favorite aspect of working with your team?
3. How does your team collaborate to meet goals?
4. Can you share a success story from a team project?
5. How does the company promote teamwork and collaboration?

How to Get Great Employee Testimonials: Questions About Leadership and Management

1. How would you characterize the leadership style here?
2. What’s your relationship with your manager like?
3. How does the leadership team engage and communicate with employees?
4. Can you give an example of how a manager has supported you?
5. What makes the company’s leadership stand out?

Tips for Creating Authentic Employee Testimonial Videos

Create a Comfortable Environment: Ensure the setting is relaxed to encourage open conversation. A comfortable atmosphere helps employees feel at ease and provide more genuine responses.

Encourage Storytelling: Prompt employees to share specific stories or examples. Stories are more engaging and memorable than general statements.

Keep It Conversational: Maintain a friendly, conversational tone. Avoid making the interview feel like an interrogation.

Listen Actively: Pay attention to their answers and ask follow-up questions. This approach can lead to richer insights and more detailed testimonials.

Edit Thoughtfully: Focus on the most compelling parts of the interviews during the editing process. Keep videos concise to maintain viewer interest.

Effective Questions for Video Testimonials

By using these questions for employee testimonial videos, you can capture authentic and engaging content that highlights the unique aspects of your company. These testimonials provide potential candidates with a genuine glimpse into your workplace culture, enhancing your recruitment marketing efforts. Use these tips and questions to create powerful content that resonates with job seekers and positions your company as an employer of choice.