Customer Stories > ICW Group
ICW Group
How ICW Group Reimagined Its Career Site to Reflect a Distinct Employer Brand
The Company
ICW Group is a leading insurance provider offering workers’ compensation, commercial auto, and employee benefits solutions across the United States.
Industry
Insurance
Number of Employees
2,500+
80,000+
Career site visits, showing
strong interest in ICW Group’s
refreshed employer brand
21,000+
Apply clicks, demonstrating
meaningful engagement and
conversion from job seekers
The Challenge
ICW Group was evolving its corporate brand and needed a career site that reflected this new direction. The existing experience lacked visual distinction, storytelling, and flexibility, making it difficult to showcase culture, benefits, and opportunities in a compelling way.
The Solution
Recruit Rooster partnered with ICW Group to completely reimagine their career site, creating a visually striking, employer-brand–driven experience that stands apart from the corporate site. Custom design elements, culturefocused content pages, and a dynamic benefits section showcase what makes ICW Group unique, while enhanced job search functionality and flexible, search-optimized job listings make it easy for candidates to find the right role. By combining thoughtful design, modern technology, and a seamless candidate experience, the new site not only reflects the company’s refreshed brand but also drives engagement and conversions across every step of the recruitment journey.
-
Custom Career Site
By combining unique design, intuitive navigation, and technology-driven functionality, Recruit Rooster turns the career site into a powerful recruiting asset. Candidates experience a visually engaging journey, find the right roles quickly, and connect with ICW Group’s culture and values, resulting in higher engagement and more applications.
-
Employer Brand-Focused Content Pages
Purpose-built pages highlight ICW Group’s culture, values, and employee experience, giving candidates a clearer picture of what it’s like to work there.
-
Unique Benefits Page Design
A dedicated, visually rich benefits page showcases ICW Group’s total rewards in a way that’s easy to understand and engaging, turning benefits into a key differentiator.
-
Enhanced Job Search Experience
Improved search functionality and filtering make it easy for candidates to find the right role quickly, based on location, category, and interest.
-
Customizable Job Listing Pages
Each job listing includes structured, search-optimized content with flexible layouts, ensuring clarity, consistency, and a seamless candidate experience across roles.
The Outcome
ICW Group’s redesigned career site now serves as a powerful employer branding and recruiting asset, one that informs, engages, and converts. By combining thoughtful design, purposeful content, and an improved job search experience, ICW Group has created a career site that reflects who they are today and where they are headed.
Impact and ROI
ICW Group’s redesigned career site has driven strong engagement, attracting more than 80,000 visits and demonstrating significant interest in the company’s refreshed employer brand. In addition, the site has generated over 21,000 apply clicks , highlighting meaningful candidate engagement and strong conversion from job seekers.
Why It Matters
For organizations competing for talent, a career site must do more than list open roles, it needs to clearly communicate what makes the company a great place to work. Without a distinct employer brand experience, candidates struggle to understand the culture, benefits, and opportunities that set an organization apart. By reimagining its career site with dedicated employer brand content, engaging benefits storytelling, and improved job discovery, ICW Group created a candidate experience that reflects its evolving identity. Job seekers can now quickly explore career paths, understand total rewards, and connect with the company’s values before applying. The result is a recruiting experience that strengthens ICW Group’s employer brand, attracts more qualified candidates, and turns career site interest into meaningful applications.
Want to read this later or share it with your team?
Access the PDF version for a deeper look at the approach, tools, and outcomes.
More Customer Stories
See how teams like yours are winning with Recruit Rooster.
