Customer Stories > Frontdoor
Frontdoor
A Career Site Redesign That Delivered 515% More Apply Clicks
The Company
Frontdoor is a leading provider of home service plans, supporting homeowners across the U.S.
Industry
Home Services
Number of Employees
2,500
27,500+
Job seekers visiting the
career site each month
25%
Growth in overall site
traffic since launch
515%
Surge in apply clicks
from engaged candidates
The Challenge
Frontdoor’s career site was limiting their ability to attract, engage, and convert top talent. Built on an ATS with no domain ownership, the site lacked SEO power, engaging visuals, and essential features for job seekers. Frontdoor needed a career site that reflected their brand, showcased their culture, and made it easy for candidates to discover and apply for roles.
The Solution
Recruit Rooster partnered with Frontdoor to design a career site that would strengthen their employer brand, improve candidate experience, and make it easier for job seekers to explore and apply for roles. The solution combined a modern, fully customizable career site with targeted content pages, advanced functionality, and high-quality creative assets to showcase Frontdoor’s culture and values.
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Customizable Career Site
A fully branded, mobile-responsive, and SEO-optimized homepage that highlights Frontdoor’s culture, values, and open positions while keeping candidates engaged on the site until they apply.
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Employer Brand Pages
Dedicated pages for career areas, benefits, and locations, giving candidates clear insights into what it’s like to work at Frontdoor and helping them make informed decisions about where to apply.
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Military Skills Translator
A tool that maps military experience to civilian job roles, supporting Frontdoor’s commitment to inclusive hiring and helping translate skills into meaningful career opportunities.
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On-Site Photo and Video Creative Services
On-site photography and a first-person candidate experience video that authentically captures Frontdoor’s workplace culture, employee interactions, and day-to-day experiences, providing engaging visual content throughout the career site.
The Outcome
The redesigned site is easier to navigate and includes dedicated content highlighting career areas, benefits, and locations, helping candidates quickly find the information that matters most to them.
Impact and ROI
Since launch, the site has seen a 25% increase in visits, now averaging 27,000 visits per month, along with a 515% increase in apply clicks. These gains reflect a stronger, more intuitive candidate experience that makes it easier for job seekers to explore roles and take action.
Why It Matters
For many organizations, the career site is the first real interaction candidates have with the employer brand. When that experience is limited by an ATS-only platform, companies lose visibility in search, miss opportunities to tell their story, and struggle to convert interest into applications. By giving Frontdoor full ownership of a modern, SEO-optimized career site with strong employer brand content and intuitive job discovery, Recruit Rooster transformed the site from a simple job listing page into a high-performing recruitment marketing platform. Candidates can now explore Frontdoor’s culture, understand career paths, and quickly find relevant roles. The result is a candidate experience that builds trust, strengthens employer brand visibility, and turns career site traffic into meaningful hiring outcomes.
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