Customer Stories > ZoomCare
ZoomCare
How ZoomCare’s Career Site Redesign Drove More Engagement and Applications
The Company
ZoomCare is a network of neighborhood healthcare clinics dedicated to delivering high-quality, convenient urgent care, primary care, and specialty services across the Pacific Northwest.
Industry
Healthcare
Number of Employees
500-1,000
28,000+
Career site visits,
demonstrating strong interest
in ZoomCare opportunites
2,400+
Apply clicks, reflecting
meaningful engagement and
conversion from job seekers
The Challenge
ZoomCare had recently completed a company-wide rebrand and needed a career site that carried this new identity through to the talent acquisition experience. Their existing site did not fully reflect the updated brand, nor did it create a candidate-first journey that made it easy for job seekers to explore roles, understand culture, and envision themselves at ZoomCare.
The Solution
Recruit Rooster partnered with ZoomCare to redesign their career site and bring their employer brand to life through custom design, enhanced functionality, and authentic storytelling. A modern, on-brand career site design delivers an improved candidate experience, supported by enhanced job search with intuitive filters, featured career areas, and custom job description pages with role-specific content. Company culture and benefits content further communicates what it’s like to work at ZoomCare.
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Custom Career Homepage Design
A custom-designed homepage creates a modern, brand-aligned first impression and organizes key career content into a clear, engaging layout built to guide candidates.
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Branded Job Description Page Design
Custom-designed job description pages extend ZoomCare’s employer brand into each role, pairing headers with clean layouts and engaging visuals.
-
Enhanced Job Search Experience
Improved search functionality and filtering make it easy for candidates to find the right role quickly, based on location, category, and interest.
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Authentic Recruitment Highlight Video
A homepage highlight video features real ZoomCare employees sharing their experiences, bringing authentic voices and stories front and center.
The Outcome
ZoomCare’s redesigned career site now serves as a strategic talent acquisition asset that attracts, informs, and converts candidates.
Impact and ROI
The combination of a modern, brand-aligned design, an enhanced job search experience, customizable job pages, and compelling photo and video content helped increase candidate engagement, improve job discovery, and convert interest into action, demonstrating clear ROI from a more intentional, candidate-first career site experience.
Why It Matters
Healthcare hiring is highly competitive, fast-moving, and deeply human. Candidates need clarity, trust, and a real sense of what it is like to work somewhere before they apply. ZoomCare’s career site demonstrates how a modern, well-designed candidate experience can cut through the noise by making roles easy to find, culture easy to understand, and the employer brand feel real. By combining intuitive job search, clear role pathways, and authentic visuals and stories, ZoomCare helps candidates selfselect with confidence. In healthcare, where retention and fit matter as much as speed, this kind of experience is a powerful advantage.
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