Let’s learn all about how to use a Talent Acquisition CRM — the secret sauce to making your recruitment process smooth and effortless!
In this post, we’ll cover everything you can do in a Talent Acquisition CRM — from building relationships with prospective hires, capturing candidate info, and elevating your employer brand to segmenting job seeker data, improving engagement, and streamlining your recruitment efforts.
First things first, what is a CRM?
Talent Acquisition CRM is like your trusty sidekick, helping you manage and organize the recruitment process from start to finish. With this awesome software, you can easily maintain job candidate data, communicate with them in a snap, and track all of your email and text threads.
And the best part? An awesome Talent Acquisition CRM, like Recruit Rooster’s Talent Community, will provide data-driven insights and analytics, helping you make informed decisions about your recruitment strategies. So, you can sit back, relax, and let the system do some of the heavy lifting. Time-to-hire? Reduced. Efficiency? Improved. The best candidates for the job? Absolutely!
So, let’s get started!
1) Talent pools
Increase your talent pipeline by capturing more job seeker data
By utilizing a Talent Acquisition CRM, you can easily capture job seeker data by building custom forms for your career site. Define the candidate data points that are important to your recruitment process and personalization and engagement efforts. Custom forms will allow you to capture job seeker data like contact information, skills, location, and work experience. This way, you can easily filter and target candidates based on your requirements.
You can source candidates from multiple channels, like your career site, landing pages, job boards, social media, recruitment events, or employee referrals. This way, you’ll have a diverse pool of candidates to choose from.
Be sure to showcase your company culture, benefits, and values throughout your recruitment marketing campaigns and career site. This will help attract top talent to your company.
2) Employer brand
Elevate your employer brand by using a Talent Acquisition CRM
Your employer brand is the image and reputation of your company as an employer. It’s what sets you apart from the competition and makes you stand out to job seekers. Your Talent Acquisition CRM can help elevate your employer brand by providing a seamless candidate experience. To elevate your employer brand using your CRM, use branded email communications and personalized messaging that showcases your company culture, values, and employee benefits. By doing so, you’ll attract top talent o your company while building an even stronger employer brand.
With the job seeker data that you’ve collected in your CRM, you can personalize communication with candidates. Address them by their name, reference previous conversations, and make them feel seen and heard — all of which helps you create a lasting impression and connection to your employer brand.
3) Segmentation
Segment job seeker data using forms and lists
Your Talent Acquisition CRM is an excellent tool for segmenting job seeker data. To segment job seeker data using your CRM, use forms to capture pertinent information, then build lists for targeted campaigns and deliver personalized communications. By segmenting job seeker data effectively, you’ll be able to communicate effectively and efficiently to the right candidates for the right roles.
Filter and segment candidates based on your requirements, like skills, experience, preferred job role, location, and/or education. Use your segmented lists to personalize your communication with candidates. Refer to their specific attributes or interests to make your communication more relevant and engaging.
4) Engagement
Improve your strategic engagement with job seekers
Your Talent Acquisition CRM can help you improve engagement levels with job seekers. To improve engagement levels using your CRM, use personalized communication and timely updates. Remember to follow up with candidates at specific intervals or milestones in their recruitment journey. Keep the conversation going, and show them that you value their interest in your company. By doing so, you’ll build a strong relationship with job seekers and attract the best-fit talent to your company.
Regular and ongoing communications will help to keep job seekers informed on the status of open positions, new job listings, and/or company news. This way, you’ll stay top of mind for them while building a sense of excitement around your company.
5) Streamline
Put it all together and simplify your recruitment efforts
A Talent Acquisition CRM is an excellent tool for streamlining your recruitment efforts. To streamline your recruitment efforts using your CRM, automate your communication (including SMS messaging), track your progress, use analytics, and integrate with other tools. By doing so, you’ll save time, improve your efficiency, and find the best-fit talent for your company.
Use the analytics dashboard in your CRM to measure the effectiveness of your recruitment efforts. This will help you identify what’s working and what’s not, and adjust your strategy accordingly. For instance, if you notice that certain types of messaging result in higher response rates, replicate those approaches in your outreach to other candidates.
In conclusion, your Talent Acquisition CRM is a powerful tool for attracting and retaining top talent for your company. By using it effectively, you’ll be able to build relationships with prospective hires, capture candidate profile information, elevate your employer brand, segment job seeker data, improve engagement levels, and streamline your recruitment efforts. So, get your groove on and request a demo for our Talent Community platform that helps you engage best-fit talent for your company!
