Employee generated content (EGC) has emerged as a powerful tool to showcase company culture, engage potential candidates, and build a strong employer brand.
Recruit Rooster’s Talent Attract video platform enables organizations to leverage employee generated content effectively through employee testimonial videos, enriching their recruitment efforts with compelling narratives straight from the heart of their workforce. Let’s explore what EGC is, why it’s impactful, and how testimonial videos can elevate your recruitment marketing strategy.
What is Employee Generated Content (EGC)?
Employee generated content refers to any content—such as blogs, videos, social media posts, or reviews—that employees create to share their experiences, insights, and perspectives about their workplace. Unlike traditional marketing content, EGC is authentic, transparent, and resonates with job seekers because it comes directly from those who live and breathe the company culture every day.
Why is Employee Generated Content Impactful and Effective?
- Authenticity and Trust
EGC provides a genuine glimpse into the employee experience, offering potential candidates an authentic view of company culture, values, and work environment. This transparency builds trust and credibility, making your employer brand more relatable and trustworthy. - Enhanced Engagement
Candidates are more likely to engage with content created by employees rather than formal corporate messaging. EGC humanizes the employer brand, creating emotional connections that resonate with candidates on a personal level. - Employee Advocacy
When employees share positive experiences and advocate for their organization, they become powerful ambassadors. Their content can reach a broader audience through social networks, amplifying your employer brand’s reach organically. - Recruitment Magnet
Authentic employee stories and testimonials attract like-minded talent who align with your company’s values and culture. This targeted attraction appeals to potential candidates who are more likely to thrive and contribute positively to your organization.
How Employee Testimonial Videos Enhance Recruitment Marketing
Recruit Rooster’s Talent Attract app empowers recruitment teams to harness the potential of employee testimonial videos:
- Personalized Storytelling: Employee testimonial videos allow current employees to share their career journeys, day-to-day experiences, and perspectives on working at your organization. These narratives resonate with authenticity and provide valuable insights for potential candidates.
- Showcasing Company Culture: Through video, recruiters can visually showcase the workplace environment, team dynamics, and company events. This visual storytelling enhances transparency and gives candidates a realistic preview of what it’s like to work at your organization.
- Impactful Emotional Appeal: Videos evoke emotions and leave a lasting impression. Employee testimonial videos can convey passion, enthusiasm, and pride, effectively conveying the company’s culture and values in a compelling manner.
- Broad Reach and Engagement: Share testimonial videos on your career site, social media channels, and recruitment campaigns to maximize exposure. Engage candidates across different platforms and capture their interest with authentic stories told by your own employees.
Transform Your Recruitment Approach with Authentic Employee Testimonials and Video Storytelling
Employee generated content, particularly through testimonial videos, is a potent tool in recruitment marketing. It leverages authenticity, builds trust, and engages candidates in a way that traditional corporate messaging often cannot. Talent Attract empowers organizations to create employee stories, enhancing their employer brand and attracting top talent who resonate with their culture and values. Embrace employee generated content to differentiate your organization in the competitive job market and showcase why your workplace is not just a job, but a fulfilling career journey.
