Customer Stories > Gentiva
Gentiva
Elevating Candidate Engagement Through a Modern, Search-Driven Career Site and Smart Job Alerts
The Company
Gentiva is one of the nation’s largest home health, hospice, and personal care providers, dedicated to delivering compassionate, patient-centered care to families across the country.
Industry
Healthcare | Home Health & Hospice
Number of Employees
35,000
600,000+
Yearly career site visits,
driving sustained visibility
and interest
65,000+
Apply clicks, demonstrating
strong conversion from
search to action
10,000+
Smart Job Alerts delivered
connecting talent to relevant
roles instantly
The Challenge
Build a high-performance career site capable of supporting large-scale, multi-brand, rapid growth hiring while continuously re-engaging passive job seekers.
We use Recruit Rooster to modernize our career site.
~Paul White, Director of Talent Acquisition, Gentiva
The Solution
Recruit Rooster partnered with Gentiva to build a modern, search-optimized career site and pair it with Talent Engage’s Saved Search Smart Job Alerts, creating a seamless experience that attracts, informs, and re-engages job seekers at scale.
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A Modern, High-Performance Career Site
A fully branded, custom career site designed to support Gentiva’s nationwide hiring needs and multi-brand structure. Search is fast, intuitive, and built to convert.
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Customizable Job Feeds & Lists
Job feeds dynamically surface openings across Gentiva’s family of companies, complete with logos, categories, position types, and locations. Tailored to Gentiva’s hiring structure, not a rigid template.
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Enhanced Job Search + Map Search
Job seekers can explore openings by keyword, category, brand, or location, or visually scan roles across the country using an interactive map.
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Talent Engage: Smart Job Alerts & Talent Community
Passive candidates can join Gentiva’s talent community or set up Saved Search Smart Job Alerts. Alerts automatically notify job seekers about new and relevant openings.
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Dynamic Role-Specific Job Pages
Each job listing automatically generates a content-rich page, mapping in the correct brand, position type, category, job ID, and salary range.
The Outcome
Gentiva now has a modern, data-backed recruitment marketing ecosystem—one that blends search-optimized job visibility with ongoing re-engagement. The result: steady, scalable candidate pipeline growth and a recruitment experience that keeps job seekers returning again and again.
They brought it to life with dynamic content, smart tools, and videos.
~Paul White, Director of Talent Acquisition, Gentiva
Impact and ROI
With strong traffic, consistent apply activity, and a growing talent community, Gentiva now benefits from reduced drop off, higher return visits, and sustained pipeline growth across brands and locations. The result is a measurable increase in recruiting efficiency, stronger candidate re-engagement, and long-term ROI from a system designed to support rapid, nationwide hiring at scale.
Why It Matters
Hiring in home health and hospice requires speed, clarity, and trust, without losing the human connection behind the work. Candidates must be able to quickly find the right role across brands and locations, while feeling confident they’re joining an organization aligned with their values.
By combining a high performance career site, intuitive search and map-based browsing, and automated Smart Job Alerts, Gentiva makes it easy for both active and passive job seekers to stay connected. Dynamic job pages and authentic employee stories help candidates understand the role, the brand, and the mission before they apply.
The result is a scalable recruitment experience that supports rapid growth, strengthens Gentiva’s employer brand, and continuously turns interest into qualified action.
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