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To create a better customer experience and expand upon recruitment solutions offered, DirectEmployers announced today the launch of Recruit Rooster, a full service recruitment marketing and creative solution aimed at helping employers establish a prominent web presence to appeal to targeted and specialized job seekers.

“For years, DirectEmployers has been known for its OFCCP compliance and recruitment marketing solutions. Now, with the launch of Recruit Rooster, we are taking our recruitment solutions further than ever before,” commented DirectEmployers’ Executive Director and Recruit Rooster’s Chief Executive Officer, Candee Chambers. “We have the unique positioning and established authority to help employers expand their brand by offering superior marketing abilities, all while maintaining an affordability that is unmatched in the industry.”


The hiring landscape is changing and for the first time in over a century, there are more open jobs than active candidates to fill those positions. To overcome that gap, employers are getting creative with marketing techniques to attract new candidates to their open jobs. In a survey conducted by iCIMS, 86% of HR professionals agreed that recruitment marketing is an effective strategy to identify, attract, engage and nurture candidates. Comprised of a team of creatives, recruiters, data analysts and marketers, Recruit Rooster solves the problems that stand between employers and the best candidates for their company. By developing creative branding strategies focused on streamlining the recruitment process, improving search engine optimization and building career sites that capture the true essence of the organization’s brand from start to finish, Recruit Rooster combines modern design, innovative technology and bold creative experience to ensure that branding efforts attract the right candidates.

“Talent acquisition teams have one goal, to find the right candidate for the right job. That job becomes much simpler when you showcase a strong brand and visual appeal to candidates as they begin their search,” stated Heather Hoffman, Chief Operating Officer at Recruit Rooster. “Not only will candidates connect with your brand and mission, they will be provided with a red carpet candidate experience that shows your commitment to your brand and culture.”

Learn more about Recruit Rooster and the recruitment marketing and creative solutions available by visiting


About DirectEmployers Association
DirectEmployers is a nonprofit member-owned and managed association focused on providing its 900+ members with simple solutions for OFCCP compliance and online recruitment challenges. The Association’s proprietary technology powers a federal contractor compliance solution that assists with the Office of Federal Contract Compliance Program’s (OFCCP) VEVRAA mandatory listing requirements and Section 503 outreach requirements, while also offering recruitment marketing and creative services that help win the best candidates with a combination of vivid recruitment videos, real-life photos and bold branding through its wholly owned subsidiary, Recruit Rooster.

About Recruit Rooster by DirectEmployers

Recruit Rooster is a wholly owned subsidiary of DirectEmployers Association that is expanding recruitment marketing and creative services to offer new tools to win the best candidates. Recruit Rooster evolves with the recruitment marketplace giving employers more than a just great jobs page by offering creative services like video content and more to communicate your company’s culture to prospects. It’s the recruitment marketing employers trust, made even better.