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Did you know that the number of tech job cuts in May rose nearly 780%? The United States is facing an uneasy period as many companies are rescinding job offers—causing concern for passive and active candidates. 

Fostering job seeker relationships through a candidate relationship management (CRM) software helps build your talent pipeline. It also helps develop long-lasting relationships for your short-term and long-term hiring needs. Even if your company is on a hiring freeze, it can keep relationships and your hiring pool strong.

Ultimately, a quality CRM can save you money during recruiting processes and builds your brand’s rapport, making more job seekers interested in working for you down the road.

Luckily, we have a complete guide you will want to read. We will go over what candidate relationship management is, the benefits, and how to get started today. Keep reading on for more information!


What is Candidate Relationship Management?

Candidate relationship management refers to the experience that a job seeker has with your company during the recruiting process. Improving candidate satisfaction and connection to your brand will boost your talent pipeline.

Nearly 68% of passive candidates are lost from poor or indifferent recruiting techniques. It’s important that you nurture, develop, and grow that relationship to improve your overall recruitment and hiring processes.

The Importance of Candidate Relationship Management

The importance of implementing a CRM solution comes to light during the recruitment and hiring process. If you foresee hiring needs or unexpectedly lose valued employees, you can use your CRM software to identify high-value candidates in your talent pipeline.

Mockup image of a woman's hand using and touching on laptop touchpad with blank white desktop screen with coffee cup on wooden table

How to Implement Candidate Relationship Management (CRM) Software

Talent engagement platforms help you build a pipeline of quality candidates while fostering healthy relationships. Some of the pitfalls of hiring in today’s world are:

  • Poor applicant tracking systems
  • Cluttered job boards
  • Overworked HR departments
  • Overflowed job portals
  • Job postings that aren’t optimized

These struggles result in a declining talent pipeline. To start using CRM, you need a platform that alleviates these challenges and helps you build a talent community. Other benefits of a robust CRM tool are:

  • Built-in compliance
  • Assistance with navigating regulations
  • Ability to nurture candidate relationships
  • Targeted campaigns
  • Increased applicant flow
  • Decreased cost to hire
  • Automated workflows

Your HR department will spend less time at ground zero trying to find candidates. Instead, they can spend their time on potential leads and building your brand’s values.

Start Building Candidate Relationships

Many HR departments don’t have the resources to follow through with passive job seekers, but implementing a new CRM tool and utilizing best practices to foster healthy relationships with passive candidates will improve your talent pipeline. Are you interested in getting started? Check out Recruit Rooster’s Talent Community CRM product, and sign up for a free demo today!