Skip to main content
[et_pb_section fb_built=”1″ _builder_version=”4.4.2″ custom_padding=”5px|||||”][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.2″ hover_enabled=”0″]

INDIANAPOLIS, April 14, 2020 –– In an effort to expand its portfolio of development offerings, Recruit Rooster, a wholly-owned subsidiary of DirectEmployers Association, has acquired custom software developer, RocketBuild. With this acquisition, Recruit Rooster will broaden the scope of development services provided to its customers, and expand its menu of technology solutions.

Recruit Rooster went to market with recruitment marketing solutions in 2018 and continues to expand their service offerings year after year, while also leveling the playing field to offer affordable, customizable career site and creative services solutions for all employers. With the inclusion of RocketBuild, Recruit Rooster has elevated its services one step further to encompass a strong local and national footprint, as well as the ability to offer full-service marketing agency solutions to its growing customer base.

“In 2019, we began working with RocketBuild and found such a natural flow and rhythm to our collaborative efforts,” commented Heather Hoffman, Recruit Rooster’s Chief Operating Officer. “Where RocketBuild thrives in front and back-end development, Recruit Rooster thrives in recruitment marketing, creative and design space, and each complements the other on so many fronts. We are both customer-centric businesses that offer scalable and affordable solutions, and now clients have the best of both worlds–our industry-known customer service and best-in-class SaaS software.”

Since 2014, RocketBuild has gained a positive reputation in Indiana for supplying startups, small businesses, and middle-market companies with high-quality development of web-based software, mobile applications, and websites. With over 30 years of combined product and digital development experience, RocketBuild has a working synergy that allows them to build mobile applications that facilitate better customer service, improve productivity, increase efficiency in processes, and deliver real-time data for their clients’ businesses. To-date, RocketBuild’s growing portfolio includes Purdue University, Tymphany, Simon Group, Stryker, Kiwanis International, and more.

“Part of what makes RocketBuild unique is that we are considered Indy’s Best Kept Secret, and have cultivated a developer-first culture,” stated Jason Ward, RocketBuild’s Chief Innovation Officer. “We have worked with higher education, nonprofits, technology startups, and scaleups, and are really looking forward to offering our development services to storied brands in Recruit Rooster’s portfolio.”

The RocketBuild development team will remain led by Chief Innovation Officer, Jason Ward, with the strategic plan and operations spearheaded by Heather Hoffman of Recruit Rooster. To schedule a virtual meeting to discuss project needs, visit


About Recruit Rooster by DirectEmployers

Recruit Rooster is a wholly-owned subsidiary of DirectEmployers Association that is expanding recruitment marketing and creative services to offer new tools to win the best candidates. Recruit Rooster evolves with the recruitment marketplace giving employers more than just a great career site by providing creative services like video content and more to communicate your company’s culture to prospects. It’s the recruitment marketing employers trust, made even better. To learn more about Recruit Rooster visit


About RocketBuild

RocketBuild is a custom software development company that provides technology solutions for innovative brands. RocketBuild partners with organizations to develop business critical applications, websites, and complex integrations. To learn more about RocketBuild visit