Fresh From the Roost: Using Career Site Branding as a ‘Driving’ Force

by | Nov 23, 2021

Barnyard brilliance has struck again! The lucky recipients of this stroke of genius? That would be the clientele of Recruit Rooster. With 2022 on everyone’s brain, the creatives at Recruit Rooster are abuzz with fresh ideas, new prospective projects, and most importantly, getting clients set up for a successful start. As much as we’re ready to usher in the holiday season, our team is equally as enamored with the career sites and recruitment marketing solutions that are taking flight. Let’s take a peek at one recent launch whose driving focus was to highlight individual career opportunities!

Digital Roadblocks

Chances are likely that you’ve passed Ryder trucks and vehicles a time or two on the road. Behind these vehicles stands a company that operates behind the scenes, managing critical fleet, transportation, and supply chain functions for over 50,000 customers. When you choose Ryder, you get access to industry-leading technology, one of North America’s largest fleet of trucks, an expansive infrastructure of maintenance facilities and warehouses, and some of the most talented people in the industry. With a 99% on-time delivery rate, Ryder places its brand recognition and delivery standards in the hands of its over 9,500 professional drivers.

As the pandemic continues, professional drivers are indeed one category of unsung heroes helping items make it from point A to point B, all across the United States. With a constantly growing need for professional drivers, the quest to gain top talent became a challenge. The question was posed – how can we appeal to these talented passive and active candidates and illustrate all the driver positions Ryder has to offer?

Enter – Recruit Rooster’s targeted microsites.

Solutions that Go the Distance

With professional drivers at the heart of Ryder’s service offering, the growing business needed a better landing page for their driver campaigns to make it easier for job seekers to access content for all different types of jobs within the organization. With businesses continuing to diversify their service offering and heavy emphasis on specific evergreen, or continually open, positions, companies like Ryder are turning toward their career site to amplify their digital footprint. By creating https://ryder-driver.jobs, Recruit Rooster delivered not only a career site but an entire driver experience with content geared toward priority information – including open positions, benefits, employee testimonials, recruitment marketing videos, awards, and even driver referrals. With an abundance of compelling videos, employee testimonials, and driver positions broken into daily, regional/OTR solo, team, and training programs, Ryder has significantly expanded their digital footprint to create individual career site destinations, or microsites, around specific career areas. With this newly launched career site off into the internet stratosphere, now comes the fun part – monitoring the career site for incremental changes, data and metrics, and most importantly, measurable growth and visibility within a targeted audience.

Want to level up your recruitment marketing efforts? Have a career site you’d like evaluated for accessibility? Or, in need of a solution like Ryder’s that focuses on specific hiring needs? With Recruit Rooster on your team, the possibilities are endless. Think of them as your creative arm flexing to help you achieve your recruitment marketing and hiring goals, with the added benefit of keeping your brand, budget, and goals for growth aligned. Don’t just take our word for it – take a moment to chat with Recruit Rooster directly!

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